Savoir-faire

Brand activation

The creation, management and activation of a brand are the foundation of any business. Having created four different successful brands in a market that is not native to its founding partners, Quixotic Projects understands the nuances of a given marketplace and understands how to distinguish oneself from the crowd. Here are a few examples of some brands we have helped in realizing their goals:

bkbrewery

Quixotic Projects was tapped by Brooklyn Brewery to collaborate and help build a solid foothold in the French market. After a successful launch in 2012, France is now the fourth largest market worldwide for this American craft beer brand.

suze

Pernod asked Quixotic Projects to create signature cocktails for a new product launched under the Suze brand. Recipes and cross-branding were used as a central part of the PR campaign during the launch.